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The Rise of Internet Marketing and the Decline of Yellow Pages.
Yellow pages is common with the internet users. Some have little knowledge of how it came about to become what is. Yellow Pages is a phone directory that lists businesses according to categories as opposed to arranging alphabetically. Advertising on the yellow pages is paid for. The term yellow pages were coined after the printer of the white pages ran out of white papers and used yellow papers. Yellow pages are a print directory detailing listing of business within a specific location. Even though independent publishers existed, the yellow pages were mostly printed by the local telephone company. In some instances, the publishers may concentrate on a certain categories like the health yellow pages. They are usually printed every year. They are distributed free of charge to residents of the area. The publishing firms get revenue from selling the advertising space to various companies.
However, yellow pages seem to be declining. Most of the shoppers and advertisers are turning on the search engines and search directors. To conduct the searches. Most of the individuals refer to the internet while those who refer to the print yellow pages are less. The recent legislation against delivery of the yellow pages have increased the pace out of the yellow pages. Some of the states have put in place the laws limiting the delivery of the handbook to instances when they have been requested by the resident. The yellow pages companies have tried to defend their business with minimal positive outcomes.
This is why some innovative companies have borrowed the yellow pages ideas and implemented them over the internet. This is actually becoming a success. Consumers are now turning to the internet to search for various products and service providers. Most of the product sellers and service providers are listing their business in online directories to meet the online surge in shopping. The sellers who are not on the online platform are letting a big portion of customers go. With the online directories, it becomes easier for you to search for companies and see their review and description. Still, when the client visits the website of the company can communicate with the company using their address on the web.
Even though the print yellow pages have shrunk, it still commands some acceptance. This seems to be the ay since more shoppers and advertiser will prefer to use the internet in the near future. Most of the businesses are turning to online listing since consumers are doing away with the hand copy. The reason behind the favor accorded to the search engines and online directories are that they provide ease of use. The yellow pages receives thanks for providing platform on which the internet yellow pages.
Source: Social Media Marketing